Another Look at Why It’s a Great Idea to Sponsor Spousetivities

As I am approaching 5 years of offering Spousetivities at IT events, the questions about what I do and why are swirling in my head. Many people ask why companies sponsor Spousetivities. Below is part of a post from last year detailing why it is so important that the community continue to sponsor these events.

Naturally, I’m a bit biased, but I think that sponsoring Spousetivities is a great way for companies to say “Thank You” and give something back to their employees and customers. When a company hosts a conference, they ultimately expect attendees to give up as much as a week of their time to come hear about their products and how these products or services can benefit them and their employers. Instead of asking attendees to come to a week-long conference and leave their families behind, a Spousetivities sponsor is telling attendees it’s OK to bring the family. While the attendee is learning about that sponsor’s products and innovations, the attendee’s family will be enjoying some great activities. And when the day is done, the attendee and his or her family can be together instead of spending that time apart. Most companies boast a family friendly attitude, and sponsoring Spousetivities is a way to show that attitude in action.

This is true not only for the sponsor companies–those companies that organized the conference–but for all companies. And the size of the company doesn’t matter; I’ve had companies both small and large decide to help sponsor Spousetivities.

In addition to supporting families, sponsoring Spousetivities offers companies a unique way to advertise. Given that their logo is put on T-shirts, menus, blogs, and other items, they have plenty of visibility in the community. Companies benefit not only from their pro-family support, but from the attention drawn to their company through these events. It’s a “win-win” situation for companies.

So, if you’re a company that wants to join in this exciting opportunity to support your employees and customers, and advertise in a unique way at the same time, simply contact me. Upcoming events include EMC World in Las Vegas, Dell Storage Forum in Boston, VMworld US, and VMworld EMEA. I’m still seeking additional sponsors for all of these events. I can also plan activities for other conferences, VMUG’s, or company-hosted events. For more information, please contact me for arrangements.

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